Everyone wants to be happy, but is the relentless quest for that elusive state of being actually making us unhappy?

In a world where data is the new currency, social media is turning us all into walking, talking billboards and brands and we’re meant to be mindful, manifesting and present, isn’t it a bit rich to be expected to be happy too?

After a lifetime spent actively searching for happiness as well as studying it, communications executive and yogi Lisa Portolan shares valuable insights into how we made happiness a science and an industry, created products around it and supported it with a whole heap of advertising to ensure that works, but is ‘brand me’ just a recipe for unhappiness?

Lisa Portolan is a communications and marketing professional who has worked on many large-scale advertising campaigns and industry rebrands. She is also a freelance journalist whose articles have been widely published in magazines and and blogs, including Huffington Post, Mamamia, Elephant Journal, Yoganonymouse, Rebelle Society and HerCanberra. Lisa has written three novels. She lives in Sydney with her husband and daughter.

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